8.25.10
NORAL GROUP INTERNATIONAL, INC. DIRECTS SUCCESSFUL MESSAGING STRATEGIES FOR THE
PARENTS SPEAK UP NATIONAL CAMPAIGN
A study published in the July 2010 issue of Reproductive Health finds public service health messaging effective in helping parents communicate with their children. In the respected health journal, the Parents Speak Up National Campaign (PSUNC) is evaluated to determine its drivers of success. PSUNC is an integrated, multi-media social marketing initiative funded by the U.S. Department of Health and Human Services that encourages parents to talk with their kids about waiting to have sex. Noral Group International, Inc. (Noral), for Rosenberg Communications, Inc., guides messaging, advertising strategy and community outreach for PSUNC.
> Read Press Release
6.2.10
HEALTH PUBLIC SERVICE ADVERTISING WANTED FOR RADIO
U.S. radio media directors named health the number one issue about which they are seeking public service advertising (PSAs). Health ranked top of the issues they wanted our government to support with public service advertising, and was the top specific issue (after all issues supported by community based organizations) to which they wanted their stations to give airtime. The survey marks the latest release of the National Media Survey, an on-going study about public service advertising conducted by Noral Group International, Inc.
> Read Press Release
2.17.10
NORAL GROUP INTERNATIONAL, INC. ADDED TO THE GSA ADVERTISING AND INTEGRATED MARKETING SOLUTIONS (AIMS) SCHEDULE
Under the terms of the GSA contract, Noral can provide government agencies a full spectrum of products and services related to integrated marketing and advertising. Exemplary services include strategic communications planning, public service advertising, market research and analysis, and web-based marketing services.
> Read Press Release
10.28.09
NATIONAL MEDIA SURVEY RECOGNIZES “SWASHBUCKLERS” AS BEST PSA ADVERTISEMENT
Washington, DC – U.S. Media Directors have recognized The Church of Jesus Christ of Latter-Day Saint’s Swashbucklers Public Service Announcement as the best television PSA campaign in the National Media Survey of Television Community Service Directors. The survey is conducted by Noral Group International, Inc, and captures insights into best practices in public service advertising from the decision-makers who select the PSAs that get aired in local markets.
> Read Press Release
10.21.09
RECESSION BENEFITS PUBLIC SERVICE ADVERTISING
Washington, DC – U.S. television media directors note that despite the recessionary times, it’s a good time for public service advertising. In a nationwide survey, one in four media directors foresaw an increase in the amount of time their stations would be allotting for public service advertisements (PSAs). Over 80% said their airtime allotment would increase or at least stay the same. The survey marks the second edition of The National Media Survey of Television Community Service Directors, an ongoing study conducted by Noral Group International, Inc.
> Read Press Release
09.02.09
NORAL GROUP INTERNATIONAL AWARDED CONTRACT WITH THE NATIONAL ASSESSMENT
GOVERNING BOARD
Washington, DC – Noral Group International has been awarded a new contract with the National Assessment Governing Board. The Governing Board sets policy for the National Assessment of Educational Progress (NAEP), also known as the Nation’s Report Card of student achievement at grades 4, 8, and 12. Under the contract, Noral Group will assist the Governing Board as it launches the work of the recently-established NAEP Business Policy Task Force.
> Read Press Release
06.15.09
PARENTS SPEAK UP NATIONAL CAMPAIGN ENCOURAGES PARENT-CHILD COMMUNICATION
ABOUT SEX, STUDY FINDS
Washington, DC – A study published in the June 2009 issue of the Journal of Adolescent Health, reports the Parents Speak Up National Campaign successfully encouraged parents to initiate conversations about sex with their children.
> Read Press Release
06.05.09
NORAL GROUP INTERNATIONAL LAUNCHES NEW COMPANY WEB SITE
Noral Group International, Inc. launched a new company Web site. The site was designed and programmed by DC area firm, D*MNGOOD, with consulting management provided by Voci Media
Works East.
> Read Press Release
01.22.09
JOHANNA NESTOR JOINS NORAL GROUP
Johanna Nestor has been named Director, Health Marketing for Noral Group International, Inc.
In her new role, Nestor will be responsible for leading and growing Noral’s public health practice.
> Read Press Release
12.23.08
BEST PSA PRACTICES - MAKE A WISH
The Make-A-Wish Foundation’s The Adventures of Beetle Boy Public Service Announcement (PSA) was considered the best PSA campaign by television community service directors in Noral Group’s Best PSA National Media Survey. The survey aims to identify best practices in public service advertising as judged by the key decision makers affecting exposure of the advertising in communities. The survey is conducted by Noral Group International, Inc. and is based on a study of 100 television station media directors from across the U.S.
> Read Press Release
12.09.08
NATIONAL MEDIA SURVEY
U.S. television media directors named financial education as the #1 issue about which they are seeking government-produced Public Service Announcements (PSAs).
> Read Press Release
10.01.08
HHS CONTRACT RENEWAL
The second phase of the Parents Speak Up National Campaign was awarded on October 1, 2008, by the U.S. Department of Health and Human Services.
> Read Press Release
